The Story Behind PREVENTIV

My journey with PREVENTIV began long before I created it. It began at home.

My father has lived with diabetes for many years. Over time, he developed almost every complication linked to the disease—eye problems, kidney disease, coronary artery disease, stroke, and even amputation due to Charcot’s foot.

As a doctor, it is painful to accept that so many of these complications might have been prevented. As a daughter, it is even harder to watch a loved one suffer from multiple health issues that weigh heavily on our entire family. I know the pain of seeing how one disease can multiply into many, and how deeply it affects not just the patient, but everyone around them.

In my professional practice, I saw the same story repeated in countless patients. They often came to me with obesity, gut conditions, or diabetes, but by the time I met them, complications had already begun. Too often, I heard the same painful questions: “Why did this happen? Could it have been prevented?”

Witnessing both my father’s journey and my patients’ struggles made me realise that healthcare waits too long. We act after disease has already taken hold, rather than empowering people with the knowledge to prevent it.

PREVENTIV was founded to change that. It is built on one belief: knowledge is the most powerful medicine. When people understand their disease fully, they can take action earlier, prevent complications, and live healthier lives. Yet while millions are invested in discovering new medicines, only a fraction is directed toward preventive health, where the greatest impact truly lies.

For me, this is more than work—it is a mission. PREVENTIV exists so that no patient, no family, and no community has to suffer the preventable complications.